see the sketches that inspired our swim 2012 campaign video
April 04, 2012  |   column: WHAT'S NEW

to celebrate the debut of our first-ever swimwear collection by malia mills, we took our inner tubes and trekked to sunny southern california to shoot our interactive campaign video, swan dive or cannonball? starring girl-about-town hailey gates, the film allows you to pick and choose how the story unfolds while soaking in our splashy new swimwear. these sketches from our senior designer, meghan, inspired the art direction and set design, so we asked her for a behind-the-scenes glimpse of the shoot, which took place at a private residence in palm springs. (the weather was perfect.)

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